Key Contributions:
- Platform Migration: Executed a full migration of historical content from Blogspot to a self-hosted, custom-built WordPress environment, ensuring zero data loss and preserving link integrity.
- UI/UX Design: Collaborated closely with the lead designer to translate hand-drawn pencil sketches into digital assets. Used Adobe Illustrator and Photoshop to create custom graphics and UI elements that aligned with the brand's aesthetic.
- SEO & Discoverability: Implemented a foundational SEO strategy, optimizing site architecture, meta-tags, and image alt-text, which significantly improved organic search visibility for local keywords.
- Integration: Established a marketing ecosystem by integrating social media feeds and connecting MailChimp for automated newsletter campaigns.
